Our Core Purpose and Values Provide a Guide for
How We Serve the Community
When new employees begin working for the City of Redwood City,
they receive a ribbon-bound scroll containing our Core Purpose and
Core Values. These are important parts of our organizational culture
here, and are the guiding principles for our work in serving the
Our Core Purpose is best described as the reason for the City’s
existence. Our Core Values are those basic values which make Redwood
City the service organization that it is today.
The Core Purpose of the employees of Redwood City is:
Build a Great Community Together
This simple statement contains a great deal of meaning: it points
to the need for engaging our citizens in an effort to create a true
community; a community where there is a "sense of belonging,"
a place where there is trust and relationships among our citizens,
and where people know their neighbors. A community is a place where
citizens take the responsibility and accountability to partner with
the City to achieve our mutual vision of a great community.
To carry out our Core Purpose, the following four Core Values guide
our day-to-day work, and help us focus on our Core Purpose:
Excellence: Passion to Do Our Best in Each Moment
Integrity: Do the Right Thing, Not the Easy Thing
Service: We Care and It Makes a Difference
Creativity: Freedom to Imagine and Courage to
Under the typical stresses and pressures of making ends meet
with limited or declining revenues, we sometimes risk losing sight
of our purpose and values. However, as the City Council and staff navigate their way through difficult
financial times, it’s even more important that our decisions,
especially the tough decisions, really reflect our values and purpose.
This will serve the city and the community well in making the right decisions, in respecting
our customers and each other, and in preparing for the future.
Our Core Purpose and Core Values help enhance our community, and
strengthen the abilities, talents, and skills that our employees
have in such abundance. We try to remember that what we do, every
day, affects the quality of life for many, many people throughout
The hard work and professional
effort put forth by Redwood City’s employees each day truly
makes a difference – our Core Purpose and Core Values put
into words what we all do, as professionals, on behalf of our community.