"On Broadway" Retail-Cinema Project
movie-going experience used to be an exciting event, creating
a sense of anticipation as the whole family would get ready
to go downtown to have a meal and enjoy a show. Today, a trip
to the movies usually involves getting into your car and driving down
the freeway to a huge, bleak parking lot. Is that as good as it gets?
Building a movie
theater in the heart of Redwood City’s downtown offers
the opportunity to go back to a different time,
when a night out on the town was truly an event to be remembered
and was accompanied by shopping and dining, punctuated by
chance encounters with neighbors and fellow citizens.
The "On Broadway" project has created just such
an experience in Downtown Redwood City. In the tradition of
the grand movie palaces of another era, the new Century Theatres
reverses the trend of blank-walled, massive multiplexes
by adopting a unique layout and architectural expression that
has allowed it to be integrated into the surrounding context
of Downtown Redwood City.
Architecturally, the building draws inspiration from historic
Downtown buildings, while also creating a fresh and new addition
to the area. In order to deal with the large site, the project
architects have broken the façade into multiple sections,
each with its own unique look, ensuring that the building
blends into Redwood City’s historic Downtown. To ensure
that the project creates lively and active streetlife, its
parameter is wrapped with a rich variety of street-level
retail shops and restaurants. The second floor is occupied
by the cinema, which features 20 screens and 4,200 seats.
is located on the block
bounded by Broadway, Middlefield, and Jefferson. Several businesses are already open and more are on the way. Parking is plentiful and is located right under the project, in addition to many parking facilities in the surrounding area.
Learn more about how this project came to be by clicking on one of the links below: